SLP.- Como parte del evento \u201cTe mueves o te mueres\u201d que impulsa la C\u00e1mara Nacional de Comercio (CANACO), el Consultor SEO Antonio Rodr\u00edguez de Tembleque Fuentes imparti\u00f3 una conferencia sobre las Herramientas de Comercio Electr\u00f3nico.<\/p>\n
Pronunci\u00f3 que muchas personas argumentan que el marketing digital no aplica en sus empresas, que sus clientes no est\u00e1n en redes sociales, ni sus productos pueden venderse por internet.<\/p>\n
Tambi\u00e9n piensan que el dinero invertido en mercadeo digital permitir\u00eda contratar a un vendedor y se dan justificaciones en el sentido de que alguna vez se intent\u00f3, pero no funcion\u00f3.<\/p>\n
Afirm\u00f3 que ser\u00eda posible quedarse parados y lamentarse; o bien, poner manos a la obra.<\/p>\n
Comparti\u00f3 un estudio de la Asociaci\u00f3n Mexicana de Venta Online (AMVO) el cual expone que 56 por ciento de la poblaci\u00f3n en confinamiento \u00fanicamente sal\u00eda por comida y limitaba el contacto con el resto de la gente.<\/p>\n
El seis por ciento no sal\u00eda de casa ni permit\u00eda el ingreso de otras personas. De requerir algo lo ped\u00eda a domicilio.<\/p>\n
El cuatro por ciento adopt\u00f3 medidas de prevenci\u00f3n, pero mantuvo una vida normal.<\/p>\n
Un porcentaje igual dijo procurar estar en casa, pero s\u00ed ve a amigos y familiares.<\/p>\n
En tanto, 30 por ciento toma en cuenta las medidas, sale a trabajar, regresa y limita sus salidas.<\/p>\n
Rodr\u00edguez de Tembleque Fuentes relat\u00f3 que en anteriores a\u00f1os, el comercio electr\u00f3nico creci\u00f3 considerablemente -especialmente durante 2018-.<\/p>\n
La situaci\u00f3n paulatinamente se acentu\u00f3. As\u00ed, mostr\u00f3 los reportes de una plataforma de ventas.<\/p>\n
Afirm\u00f3 que existen ventajas de contar con una tienda en l\u00ednea; como el bajo costo frente el modelo tradicional, la posibilidad de vender en cualquier parte, seguridad para comercializar porque se da sin contacto f\u00edsico.<\/p>\n
La tranquilidad de que no es necesario tener un gran almac\u00e9n y las ventas se limitan a un horario laboral.<\/p>\n
Destac\u00f3 que el desarrollo de una estrategia exitosa depende de definir el proyecto digital y fijar un objetivo.<\/p>\n
A la par, pensar qu\u00e9 vuelve diferente a la propuesta promovida, estudiar la competencia y contar con una planeaci\u00f3n financiera.<\/p>\n
Por: Paulina Rodr\u00edguez<\/p>\n","protected":false},"excerpt":{"rendered":"
SLP.- Como parte del evento \u201cTe mueves o te mueres\u201d que impulsa la C\u00e1mara Nacional de Comercio (CANACO), el Consultor SEO Antonio Rodr\u00edguez de Tembleque Fuentes imparti\u00f3 una conferencia sobre las Herramientas de Comercio Electr\u00f3nico. Pronunci\u00f3 que muchas personas argumentan que el marketing digital no aplica en sus empresas, que sus clientes no est\u00e1n en 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