SLP.- El presidente Andr\u00e9s Manuel L\u00f3pez Obrador anunci\u00f3 la firma de un acuerdo para devolver los tiempos fiscales del poder Ejecutivo a los concesionarios de radio y televisi\u00f3n para que los puedan comercializar, pero la Ley Federal de Radio y Televisi\u00f3n establece un tope m\u00e1ximo a los concesionarios para comercializar, por lo que los tiempos fiscales deber\u00e1n ser empleados para la presentaci\u00f3n de contenidos propios.<\/p>\n
En conferencia de prensa, L\u00f3pez Obrador dijo que ante la crisis econ\u00f3mica generada por el avance del Covid-19, que ha dejado 50 muertos en el pa\u00eds, tom\u00f3 la medida para que las empresas dedicadas a la comunicaci\u00f3n puedan generar mayores ingresos y conservar su plantilla laboral.<\/p>\n
\u201cDevolvemos los tiempos fiscales a estaciones de radio, canales de televisi\u00f3n, porque un gobierno que mantiene comunicaci\u00f3n con el pueblo no necesita de propaganda y la industria de la radio y la televisi\u00f3n est\u00e1 pasando por un mal momento, porque han bajado sus ingresos en general y nosotros no podemos darles dinero para publicidad como era antes, hab\u00edamos anunciando que se iba a reducir m\u00e1s el gasto de publicidad\u201d, destac\u00f3 durante la conferencia ma\u00f1anera.<\/p>\n
Los tiempos fiscales son en realidad espacios que los medios ceden al Estado a cambio de no pagar un impuesto y significan 18 minutos diarios en cada canal de televisi\u00f3n y 35 minutos en cada estaci\u00f3n de radio.<\/p>\n
Los tiempos fiscales s\u00f3lo pueden utilizarse por los poderes del Estado para la transmisi\u00f3n de informaci\u00f3n oficial y no de propaganda personalizada.
\nL\u00f3pez Obrador destac\u00f3 la necesidad de regresar el tiempo a las empresas porque su gobierno no pagar\u00e1 por publicidad.<\/p>\n
\u201cNosotros no podemos darles dinero para publicidad como era antes, hab\u00edamos anunciando que e iba a reducir m\u00e1s el gasto de publicidad, con esta medida ellos van a poder comercializar esos tiempos y son ingreso que los ayudar\u00e1n a mantener sus empresas y a mantener el trabajo de muchos, sobre todo de quienes laboran en esta industria\u00bb, destac\u00f3.<\/p>\n
De acuerdo con el marco legal vigente, en las estaciones de televisi\u00f3n, el tiempo destinado a publicidad comercial no debe exceder del 18 por ciento del tiempo total de transmisi\u00f3n por cada canal de programaci\u00f3n.<\/p>\n
En tanto, en las estaciones de radio, el tiempo destinado a publicidad comercial no debe exceder del 40 por ciento del tiempo total de transmisi\u00f3n por cada canal de programaci\u00f3n.<\/p>\n
Por: Luis de Regil<\/p>\n","protected":false},"excerpt":{"rendered":"
SLP.- El presidente Andr\u00e9s Manuel L\u00f3pez Obrador anunci\u00f3 la firma de un acuerdo para devolver los tiempos fiscales del poder Ejecutivo a los concesionarios de radio y televisi\u00f3n para que los puedan comercializar, pero la Ley Federal de Radio y Televisi\u00f3n establece un tope m\u00e1ximo a los concesionarios para comercializar, por lo que los tiempos 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