Nissan lanz\u00f3 al mercado un nuevo servicio de suscripci\u00f3n en la ciudad de Houston, Texas, Estados Unidos, llamado Nissan Switch.<\/p>\n
Se trata de una plataforma donde los usuarios podr\u00e1n utilizar una gran variedad de autos propiedad de la marca japonesa como si de una plataforma de streaming se tratara, los modelos m\u00e1s interesantes para manejar son el Nissan Leaf Plus el\u00e9ctrico, la camioneta Titan y el deportivo GT-R.<\/p>\n
Empresas dedicadas a fabricar autos tratan cada vez m\u00e1s de expandir sus negocios a lugares insospechados, una prueba de ello es atraer directamente a los consumidores millennials, un sector de usuarios que no est\u00e1n tan interesados en comprar un auto. Algunos especialistas creen que el modelo de negocio inspirado en las plataformas de streaming debilita el modelo de negocio de las compa\u00f1\u00edas automotrices.<\/p>\n
La firma pretende ir un paso adelante de la competencia. Nissan Switch es un modelo de negocio a trav\u00e9s de la suscripci\u00f3n; de igual manera, cubre todos los beneficios de adquirir un veh\u00edculo y por una tarifa mensual los usuarios tendr\u00e1n acceso a diferentes autos dependiendo del paquete que deseen contratar. Igualmente, los clientes tienen la oportunidad de cambiar de modelo de auto sin importar cu\u00e1ntas veces lo hayan hecho.<\/p>\n
Si se desea obtener una cuenta en el servicio de Nissan Switch, se debe activar la membres\u00eda con 450 d\u00f3lares, adem\u00e1s de pagar el precio por la suscripci\u00f3n elegida. Hasta ahora solo existen dos opciones que los usuarios pueden comprar, el primero es Nissan Switch Select (699 d\u00f3lares) donde solo se pueden manejar algunos autos de la compa\u00f1\u00eda como Altima, Rouge, Pathfinder y Frontier.<\/p>\n
OTRA OPCI\u00d3N ES NISSAN SWITCH PREMIUM (899 D\u00d3LARES), TIENE LA VENTAJA DE PODER USAR M\u00c1S AUTOS, POR EJEMPLO, EL M\u00c1XIMA, LA CAMIONETA MURANO, ARMADA, TITAN, O EL 370Z.<\/p><\/blockquote>\n
En el caso del deportivo GT-R tiene un costo extra a\u00fan no definido por la empresa; asimismo, el uso del veh\u00edculo es limitado a siete d\u00edas. Todos los paquetes incluyen seguro, entrega, asistencia en la carretera, limpieza y mantenimiento regular.<\/p>\n
Muchas compa\u00f1\u00edas encargadas de fabricar autom\u00f3viles est\u00e1n experimentando con suscripciones, Mercedes-Benz, Porsche, Audi, Volvo, Cadillac, Jaguar e incluso grandes compa\u00f1\u00edas de alquiler de autom\u00f3viles como Hertz, participan en la innovaci\u00f3n de un modelo de negocio que podr\u00eda significar grandes ganancias para las automotrices.<\/p>\n
Por ahora, Nissan solo va a tener la aplicaci\u00f3n disponible en la central de Houston, que servir\u00e1 como sede para el programa piloto y con ello, limitar\u00e1 las entregas a esa \u00e1rea de Texas.<\/p>\n
Una suscripci\u00f3n de autom\u00f3viles con el prop\u00f3sito de manejar una gran variedad de modelos puede significar una ventaja, pero la diversi\u00f3n no es nada barata. Un an\u00e1lisis en el mercado de autom\u00f3viles de Estados Unidos, edmunds.com, encontr\u00f3 que las suscripciones donde se ofrecen estos servicios, son m\u00e1s altas que la adquisici\u00f3n convencional de un coche, el precio puede aumentar a 97 mil 739 d\u00f3lares en solo tres a\u00f1os de servicio.<\/p>\n","protected":false},"excerpt":{"rendered":"
Nissan lanz\u00f3 al mercado un nuevo servicio de suscripci\u00f3n en la ciudad de Houston, Texas, Estados Unidos, llamado Nissan Switch. Se trata de una plataforma donde los usuarios podr\u00e1n utilizar una gran variedad de autos propiedad de la marca japonesa como si de una plataforma de streaming se tratara, los modelos m\u00e1s interesantes para manejar 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