{"id":111443,"date":"2020-02-14T08:02:18","date_gmt":"2020-02-14T14:02:18","guid":{"rendered":"https:\/\/canal7slp.tv\/2020\/?p=111443"},"modified":"2020-02-14T08:02:18","modified_gmt":"2020-02-14T14:02:18","slug":"bloomberg-paga-a-influencers-por-memes-sobre-si-mismo","status":"publish","type":"post","link":"https:\/\/canal7slp.tv\/2020\/bloomberg-paga-a-influencers-por-memes-sobre-si-mismo\/","title":{"rendered":"Bloomberg paga a &#8220;influencers&#8221; por memes sobre s\u00ed mismo"},"content":{"rendered":"<ul>\n<li style=\"text-align: justify\">El aspirate a la candidatura presidencial de EU busca apoyo a su campa\u00f1a<\/li>\n<\/ul>\n<p style=\"text-align: justify\">EUA.- El aspirante dem\u00f3crata a la nominaci\u00f3n presidencial y exalcalde de Nueva York, Michael Bloomberg, contrat\u00f3 a una serie de &#8220;influencers&#8221; que cuentan con un nutrido grupo de seguidores en las redes sociales para que hagan &#8220;memes&#8221; divertidos sobre su figura y fomenten su campa\u00f1a.<\/p>\n<p style=\"text-align: justify\">En otro despliegue del multimillionario para avanzar en las primarias del Partido Dem\u00f3crata, el equipo de campa\u00f1a de Bloomberg, que ya ha gastado cientos de millones en publicidad tradicional, ha creado &#8220;Meme 2020&#8221;, una empresa que cuenta con la colaboraci\u00f3n de personas con cuentas muy influyentes en redes sociales.<\/p>\n<p style=\"text-align: justify\">La campa\u00f1a, lanzada esta semana, ya ha hecho publicaciones humor\u00edsticas en forma de falsos mensajes privados enviados por Bloomberg que han aparecido en cuentas de Instagram como @GrapeJuiceBoys, con m\u00e1s de 2.7 millones de followers o @Tank.Sinatra, con cerca de 2.3 millones.<\/p>\n<p style=\"text-align: justify\">&#8220;He estado esperando por tener mi meme tanto tiempo que he aprendido a hacerlos yo mismo con photoshop. \u00bfQu\u00e9 te parece este?&#8221;, reza uno de los &#8216;falsos&#8217; mensajes directos que la campa\u00f1a de Bloomberg ha preparado para viralizar en las redes, especialmente en Instagram.<\/p>\n<p>https:\/\/www.instagram.com\/p\/B8fR4xnlqw6\/?utm_source=ig_web_copy_link<\/p>\n<p style=\"text-align: justify\">En otros mensajes, Bloomberg pide a los &#8220;influencers&#8221; que le hagan &#8220;parecer divertido durante la campa\u00f1a de primarias dem\u00f3cratas&#8221;.<\/p>\n<p style=\"text-align: justify\">Asimismo, una de los recursos humor\u00edsticos recurrentes en los memes es lo muy rico que es Michael Bloomberg y lo confuso que resulta que \u00e9l mismo pague por hacer circular memes sobre s\u00ed mismo.<\/p>\n<p style=\"text-align: justify\">&#8220;S\u00ed, esta publicaci\u00f3n est\u00e1 realmente patrocinada por Mike Bloomberg&#8221;, se\u00f1al\u00f3 uno de los usuarios contactados por la campa\u00f1a del exalcalde de Nueva York, quien adem\u00e1s dijo que era la publicaci\u00f3n que m\u00e1s \u00e9xito hab\u00eda tenido en toda su historia.<\/p>\n<p style=\"text-align: justify\">En total, el equipo del multimillonario ha contratado a cerca de una veintena de &#8220;influencers&#8221; con una audiencia total de m\u00e1s 60 millones de seguidores.<\/p>\n<p style=\"text-align: justify\">En un comunicado, el equipo de Bloomberg se\u00f1al\u00f3 que aunque una &#8220;estrategia de memes&#8221; pueda parecer nueva en una contienda presidencial, apuestan a que &#8220;ser\u00e1 efectiva para alcanzar a la gente&#8221; y competir la &#8220;poderosa&#8221; estrategia digital del presidente de Estados Unidos, Donald Trump.<\/p>\n<p style=\"text-align: justify\">Con esta estrategia, la campa\u00f1a de Bloomberg est\u00e1 &#8220;intentando romper el molde&#8221; de c\u00f3mo trabaja el Partido Dem\u00f3crata con el m\u00e1rketing, la comunicaci\u00f3n y la publicidad a trav\u00e9s del uso de lenguaje &#8220;nativo&#8221; en redes y medios sociales.<\/p>\n<p style=\"text-align: justify\">Michael Bloomberg fue de los \u00faltimos candidatos en entrar en la carrera presidencial del Partido Dem\u00f3crata y decidi\u00f3 no participar en las cuatro primeras votaciones (Iowa, Nuevo Hampshire, Nevada y Carolina del Sur), para centrar todos sus esfuerzos en las votaciones del denominado &#8220;supermartes&#8221; del pr\u00f3ximo 3 de marzo, cuando 14 estados celebrar\u00e1n sus votaciones de forma simult\u00e1nea.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El aspirate a la candidatura presidencial de EU busca apoyo a su campa\u00f1a EUA.- El aspirante dem\u00f3crata a la nominaci\u00f3n presidencial y exalcalde de Nueva York, Michael Bloomberg, contrat\u00f3 a una serie de &#8220;influencers&#8221; que cuentan con un nutrido grupo de seguidores en las redes sociales para que hagan &#8220;memes&#8221; divertidos sobre su figura y [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":111445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-111443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internacional"],"amp_enabled":true,"cmb2":{"video_ids_in_playlist":{"vid_p_videos":""},"video_ids_in_channel":{"vid_c_videos":""},"playlist_ids_in_channel":{"vid_c_playlists":""},"series_ids_in_channel":{"vid_c_series":""},"channel_images":{"vid_c_logo":"","vid_c_banner":""},"poster_feature_image":{"vid_m_poster_image":""},"gif_feature_image":{"vid_m_gif_image":""},"video_movie_settings":{"vid_m_director":"","vid_m_actor":"","vid_m_imdb_ratings":"","vid_m_amazon_associates":""},"vid_youtube_broadcasts_settings":{"vid_yb_broadcast_title":"","vid_yb_q":"","vid_yb_channelid":"","vid_yb_videocategoryid":"","vid_yb_maxresults":"","vid_yb_order":"","vid_yb_regioncode":"","vid_yb_videosyndicated":"","vid_yb_style":"","vid_yb_reload_first":""},"video_series_settings":{"vid_m_director":"","vid_m_actor":"","vid_m_imdb_ratings":"","video_series_group":""},"amazon_associates_settings":{"amazon_associates":"","amazon_native_ad":""},"vid_youtube_automatic_settings":{"vid_ya_youtube_source":"","vid_ya_update_every":"","vid_ya_update_unit":"","vid_ya_categories":"","vid_ya_published_after":"","vid_ya_published_before":"","vid_ya_playlists":"","vid_ya_channels":"","vid_ya_director":"","vid_ya_actor":"","vid_ya_author":"","vid_ya_import_post_date":"","vid_ya_status":"","vid_ya_sub_api_key":""},"vid_ads_m_videoads_settings_post":{"vid_ads_m_video_ads":"","vid_ads_m_video_ads_type":"","vid_ads_m_group_google_ima":"","vid_ads_m_group_image":"","vid_ads_m_group_html5_video":"","vid_ads_m_group_html":"","vid_ads_m_vast_preroll":"","vid_ads_m_vast_postroll":"","vid_ads_m_vast_pauseroll":"","vid_ads_m_vast_midroll":[{"vid_ads_m_vast_timer_seconds":"50"}],"vid_ads_m_time_to_show_ads":"","vid_ads_m_time_skip_ads":"","vid_ads_m_time_to_hide_ads":""},"page_slider_settings":{"display_slider_group":"","page_slider_group":""},"blog_page_settings":{"blog_page_title":"","blog_page_heading":"","blog_page_ic":"","blog_page_it":"","blog_page_ec":"","blog_page_ip":"","archive_loop_style":"","blog_image_ratio":"","blog_show_categories":"","blog_show_excerpt":"","blog_show_author":"","blog_show_date":"","blog_show_comment_count":"","blog_show_view_count":"","blog_show_like_count":"","blog_show_dislike_count":"","blog_items_per_page":"","blog_pag_type":""},"page_options":{"get_page_template":"","color_mode":"","main_layout":"","main_layout_full_with":"","main_logo":"","main_logo_retina":"","main_logo_mobile":"","main_logo_mobile_retina":"","sticky_logo":"","sticky_logo_retina":"","main_nav_layout":"","ajax_search":"","header_background":"","theme_sidebar":"","instagram_feed":"","instagram_feed_position":"","popular_videos":"","popular_videos_title_1":"","popular_videos_title_2":"","popular_videos_ic":"","popular_videos_it":"","theme_background":"","page_custom_css":""},"feature_image_settings":{"feature_image_position":""},"video_player_settings":{"single_video_style":"","video_player_position":"","vm_video_url":"","video_player_library":"","video_streaming":"","vm_media_sources":"","vid_auto_play":"","vm_video_shortcode":"","vid_p_sync_playlist":"","vid_c_sync_channel":"","get_post_format":"","multiple_links_structure":"default","multi_links_title":"","vm_video_multi_links":"","vm_duration":"","vid_social_locker":"off","vid_social_locker_id":"","vid_membership_action":"content-video","vm_video_trailer_url":"","vid_download_type":"free","vid_download_target":"download","vid_woo_product":"","vm_media_download":"","user_rating":"","user_rating_position":"","user_rating_mode":"","user_rating_multi_sets":""},"video_auto_fetch_settings":{"vm_video_fetch":"on"},"video_fake_views_likes":{"vm_fake_views":"","vm_fake_likes":"","vm_fake_dislikes":""},"gallery_settings":{"gallery_position":""},"quote_settings":{"quote_position":""},"post_options":{"main_layout":"","main_logo":"","main_logo_retina":"","main_logo_mobile":"","main_logo_mobile_retina":"","sticky_logo":"","sticky_logo_retina":"","main_nav_layout":"","header_background":"","theme_sidebar":"","single_post_comment_type":"","theme_background":""}},"_links":{"self":[{"href":"https:\/\/canal7slp.tv\/2020\/wp-json\/wp\/v2\/posts\/111443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canal7slp.tv\/2020\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canal7slp.tv\/2020\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canal7slp.tv\/2020\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/canal7slp.tv\/2020\/wp-json\/wp\/v2\/comments?post=111443"}],"version-history":[{"count":0,"href":"https:\/\/canal7slp.tv\/2020\/wp-json\/wp\/v2\/posts\/111443\/revisions"}],"wp:featuredmedia":[{"embe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