{"id":89700,"date":"2019-12-21T12:11:47","date_gmt":"2019-12-21T18:11:47","guid":{"rendered":"https:\/\/canal7slp.tv\/2019\/?p=89700"},"modified":"2019-12-21T12:11:47","modified_gmt":"2019-12-21T18:11:47","slug":"francia-impone-multa-a-google-por-166-mdd","status":"publish","type":"post","link":"https:\/\/canal7slp.tv\/2019\/francia-impone-multa-a-google-por-166-mdd\/","title":{"rendered":"Francia impone multa a Google por 166 MDD"},"content":{"rendered":"<ul>\n<li style=\"text-align: justify\">La Autoridad de Competencia determina que la empresa abusa de su posici\u00f3n dominante en el mercado publicitario con reglas dif\u00edciles de entender<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Francia.- La Autoridad de Competencia de Francia mult\u00f3 a Google con 166 millones de d\u00f3lares por \u201cabusar de su posici\u00f3n dominante\u201d en el mercado publicitario.<\/p>\n<p style=\"text-align: justify\">La agencia anunci\u00f3 la multa alegando que los m\u00e9todos utilizados por Google Ads son \u201copacos y dif\u00edciles de entender\u201d y que la compa\u00f1\u00eda los aplica de manera \u201cdesigual y arbitraria\u201d. Tambi\u00e9n reproch\u00f3 al gigante de internet por aplicar reglas poco claras y cambiantes a anunciantes que desean colocar publicidades relacionadas con las b\u00fasquedas de los internautas en el motor Google.<\/p>\n<p style=\"text-align: justify\">La empresa anunci\u00f3 de inmediato su intenci\u00f3n de recurrir, se\u00f1alando que buscaba, en sus decisiones relativas a su plataforma Google Ads, \u201cproteger a los internautas contra las publicidades enga\u00f1osas\u201d.<\/p>\n<p style=\"text-align: justify\">El sitio Gibmedia, cuya querella origin\u00f3 la investigaci\u00f3n de la Autoridad de Competencia, \u201cdifund\u00eda publicidades para sitios web que conduc\u00edan a los usuarios a pagar por servicios en condiciones de facturaci\u00f3n que no eran claras\u201d argument\u00f3 Google.<\/p>\n<p style=\"text-align: justify\">Isabelle De Silva, presidenta del organismo franc\u00e9s, indic\u00f3 que se trata de la tercera sanci\u00f3n m\u00e1s importante por abuso de posici\u00f3n dominante. \u201cEs perfectamente leg\u00edtimo que un operador como Google tenga reglas de acceso a su servicio de publicidad relacionado con las b\u00fasqueda en internet, pero estas normas deben ser claras, y no depender de cada cliente o aplicarse de manera err\u00e1tica\u201d, se\u00f1al\u00f3.<\/p>\n<p style=\"text-align: justify\">Seg\u00fan De Silva, \u201cla posici\u00f3n dominante de Google es extraordinaria\u201d en el mercado de la publicidad relacionada con los motores de b\u00fasqueda, con una cuota de mercado de entre 90% y 100 por ciento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Autoridad de Competencia determina que la empresa abusa de su posici\u00f3n dominante en el mercado publicitario con reglas dif\u00edciles de entender Francia.- La Autoridad de Competencia de Francia mult\u00f3 a Google con 166 millones de d\u00f3lares por \u201cabusar de su posici\u00f3n dominante\u201d en el mercado publicitario. La agencia anunci\u00f3 la multa alegando que los [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":89701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"class_list":["post-89700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finanzas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Francia impone multa a Google por 166 MDD - Canal 7 SLP - 2019<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canal7slp.tv\/2019\/francia-impone-multa-a-google-por-166-mdd\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Francia impone multa a Google por 166 MDD - Canal 7 SLP - 2019\" \/>\n<meta property=\"og:description\" content=\"La Autoridad de Competencia determina que la empresa abusa de su posici\u00f3n dominante en el mercado publicitario con reglas dif\u00edciles de entender Francia.- La Autoridad de Competencia de Francia mult\u00f3 a Google con 166 millones de d\u00f3lares por \u201cabusar de su posici\u00f3n dominante\u201d en el mercado publicitario. 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