{"id":88523,"date":"2019-12-16T08:37:33","date_gmt":"2019-12-16T14:37:33","guid":{"rendered":"https:\/\/canal7slp.tv\/2019\/?p=88523"},"modified":"2019-12-16T08:37:33","modified_gmt":"2019-12-16T14:37:33","slug":"cerveza-artesanal-vive-auge-en-mexico-pese-a-los-retos","status":"publish","type":"post","link":"https:\/\/canal7slp.tv\/2019\/cerveza-artesanal-vive-auge-en-mexico-pese-a-los-retos\/","title":{"rendered":"Cerveza artesanal vive auge en M\u00e9xico pese a los retos"},"content":{"rendered":"<ul>\n<li style=\"text-align: justify\">Desde 2011, la producci\u00f3n ha crecido a una tasa promedio anual del 53 por ciento<\/li>\n<\/ul>\n<p style=\"text-align: justify\">M\u00e9xico.-La cerveza artesanal vive un apogeo en M\u00e9xico, donde hay 940 cervecer\u00edas independientes, en comparaci\u00f3n con las 26 que hab\u00eda en 2011. Y desde entonces, la producci\u00f3n ha crecido a una tasa media anual del 53.29% hasta llegar a 189 mil 250 hectolitros en 2018.<\/p>\n<p style=\"text-align: justify\">Un ejemplo de este auge es Diego Lara, cofundador de la cervecer\u00eda Falling Piano en Ciudad de M\u00e9xico, donde hace una d\u00e9cada empez\u00f3 con la importaci\u00f3n de bebidas extranjeras y ahora cumple un a\u00f1o con su propia cervecer\u00eda, en la que fabrica y al mismo tiempo vende su producto para consumo en el local.<\/p>\n<p style=\"text-align: justify\">&#8220;Hay un p\u00fablico y un consumidor m\u00e1s educado. Es un consumidor que sigue tendencias fuera del pa\u00eds y que, cuando las ve aqu\u00ed, est\u00e1 ah\u00ed y prueba, da retroalimentaci\u00f3n, que es algo muy importante. Se ha transformado la industria poco a poco, a\u00fan estamos en pa\u00f1ales, pero hay mucho por hacer&#8221;, cuenta Lara en entrevista.<\/p>\n<p style=\"text-align: justify\">El \u00e9xito del emprendedor no ha estado exento de retos, como el factor cultural, comenta, pues al principio la gente sol\u00eda preguntarle por la cerveza con mayor contenido de alcohol o quejarse de la amargura.<\/p>\n<p style=\"text-align: justify\">Tambi\u00e9n ha combatido la idea que esta cerveza artesanal es para emborracharse, pues la clave de las cervecer\u00edas artesanales, enfatiza, es posicionarse como un negocio local que se integre con vecinos, artistas y otros emprendedores, en este caso de la colonia Roma, uno de los barrios m\u00e1s vibrantes de la capital mexicana.<\/p>\n<p style=\"text-align: justify\">&#8220;Creemos firmemente que una cervecer\u00eda debe estar integrada en la comunidad. No somos un bar, no somos un antro (discoteca), es una cervecer\u00eda que forma parte de una comunidad, es un lugar abierto al arte, a la cultura, es completamente familiar, entonces lo que nosotros buscamos es integrarnos de esa forma&#8221;, detalla.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde 2011, la producci\u00f3n ha crecido a una tasa promedio anual del 53 por ciento M\u00e9xico.-La cerveza artesanal vive un apogeo en M\u00e9xico, donde hay 940 cervecer\u00edas independientes, en comparaci\u00f3n con las 26 que hab\u00eda en 2011. Y desde entonces, la producci\u00f3n ha crecido a una tasa media anual del 53.29% hasta llegar a 189 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":88524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"class_list":["post-88523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finanzas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cerveza artesanal vive auge en M\u00e9xico pese a los retos - Canal 7 SLP - 2019<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canal7slp.tv\/2019\/cerveza-artesanal-vive-auge-en-mexico-pese-a-los-retos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cerveza artesanal vive auge en M\u00e9xico pese a los retos - Canal 7 SLP - 2019\" \/>\n<meta property=\"og:description\" content=\"Desde 2011, la producci\u00f3n ha crecido a una tasa promedio anual del 53 por ciento M\u00e9xico.-La cerveza artesanal vive un apogeo en M\u00e9xico, donde hay 940 cervecer\u00edas independientes, en comparaci\u00f3n con las 26 que hab\u00eda en 2011. 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