{"id":84570,"date":"2019-11-27T08:18:31","date_gmt":"2019-11-27T14:18:31","guid":{"rendered":"https:\/\/canal7slp.tv\/2019\/?p=84570"},"modified":"2019-11-27T08:18:31","modified_gmt":"2019-11-27T14:18:31","slug":"campana-de-trump-critica-politica-de-google-sobre-anuncios","status":"publish","type":"post","link":"https:\/\/canal7slp.tv\/2019\/campana-de-trump-critica-politica-de-google-sobre-anuncios\/","title":{"rendered":"Campa\u00f1a de Trump critica pol\u00edtica de Google sobre anuncios"},"content":{"rendered":"<ul>\n<li style=\"text-align: justify\">Grupos republicanos manifestaron que el mandatario ha creado la mayor operaci\u00f3n digital en la pol\u00edtica, por lo que la decisi\u00f3n de Google impactar\u00e1 desproporcionalmente la operaci\u00f3n de todos los candidatos<\/li>\n<\/ul>\n<p style=\"text-align: justify\">EUA.- La campa\u00f1a de reelecci\u00f3n del presidente estadounidense Donald Trump y otros grupos electorales republicanos criticaron a Google el martes por hacer m\u00e1s dif\u00edcil para los creadores de anuncios pol\u00edticos dirigirse a tipos espec\u00edficos de personas.<\/p>\n<p style=\"text-align: justify\">Los grupos del Partido Republicano dijeron que los cambios conducir\u00e1n directamente a una menor participaci\u00f3n de votantes en las urnas y da\u00f1ar\u00edan desproporcionadamente a los candidatos republicanos.<\/p>\n<p style=\"text-align: justify\">Google ha dicho que, a partir de enero, los anunciantes solamente podr\u00e1n dirigir mensajes pol\u00edticos en Estados Unidos sobre la base de categor\u00edas generales, como sexo, edad y c\u00f3digo postal. Actualmente, pueden ser dirigidos a grupos m\u00e1s espec\u00edficos, como por afiliaci\u00f3n pol\u00edtica.<\/p>\n<p style=\"text-align: justify\">Pero la campa\u00f1a de Trump y grupos republicanos manifestaron que el mandatario ha creado la mayor operaci\u00f3n digital en la pol\u00edtica, por lo que la decisi\u00f3n del gigante tecnol\u00f3gico impactar\u00e1 desproporcionalmente a la operaci\u00f3n de Trump y a todos los candidatos y organizaciones republicanas que derivan su fuerza de ella.<\/p>\n<p style=\"text-align: justify\">Google deber\u00eda revertir inmediatamente su decisi\u00f3n para garantizar que no sofoca la participaci\u00f3n electoral durante las primarias dem\u00f3cratas y las elecciones generales de 2020, dijeron los grupos republicanos.<\/p>\n<p style=\"text-align: justify\">Los grupos pol\u00edticos dem\u00f3cratas tambi\u00e9n han criticado la nueva norma de Google. Las compa\u00f1\u00edas tecnol\u00f3gicas no deber\u00edan reducir el poder de las bases s\u00f3lo porque es m\u00e1s f\u00e1cil que abordar el abuso que ocurre en sus plataformas, se\u00f1alaron los l\u00edderes del Comit\u00e9 Nacional Dem\u00f3crata y grupos aliados que ayudan a supervisar las campa\u00f1as legislativas dem\u00f3cratas.<\/p>\n<p style=\"text-align: justify\">El anuncio de Google surge luego de la decisi\u00f3n de Twitter para prohibir anuncios pol\u00edticos. La red social tambi\u00e9n impuso restricciones a los anuncios relacionados con causas sociales, como el combate al cambio clim\u00e1tico o los derechos para el aborto. Twitter dijo que la medida ayudar\u00eda a reducir el flujo de informaci\u00f3n err\u00f3nea sobre las elecciones. La campa\u00f1a de Trump tambi\u00e9n se quej\u00f3 de ese cambio, pero dijo que el de Google tendr\u00e1 un mayor impacto.<\/p>\n<p style=\"text-align: justify\">Mucho se ha dicho sobre la decisi\u00f3n igual de preocupante de Twitter de prohibir los anuncios pol\u00edticos y sofocar el discurso, pero debido a que la publicidad en esa plataforma es ineficiente y s\u00f3lo un peque\u00f1o porcentaje de los estadounidenses utilizan Twitter, su impacto es insignificante, aseveraron la campa\u00f1a de Trump y los grupos republicanos en un comunicado conjunto. Google, sin embargo, es una plataforma seria con un amplio alcance en todo el pa\u00eds.<\/p>\n<p style=\"text-align: justify\">Trump se ha quejado de un sesgo por parte de las compa\u00f1\u00edas de redes sociales, aunque es un \u00e1vido usuario de sus servicios. Los grupos republicanos repitieron ese mensaje el martes, diciendo que tienen sus dudas de que la nueva pol\u00edtica de publicidad de Google sea aplicada a las organizaciones conservadoras y liberales de igual manera.<\/p>\n<p style=\"text-align: justify\">En respuesta a las cr\u00edticas de los grupos republicanos, Google dijo que se mantendr\u00e1 firme.<\/p>\n<p style=\"text-align: justify\">Sabemos que los estrategas de campa\u00f1as pol\u00edticas de ambas partes han planteado inquietudes sobre c\u00f3mo nuestros cambios podr\u00edan afectar sus estrategias dirigidas a un p\u00fablico, dijo Charlotte Smith, portavoz de la compa\u00f1\u00eda. Pero creemos que el equilibrio que hemos alcanzado&#8230; es el correcto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupos republicanos manifestaron que el mandatario ha creado la mayor operaci\u00f3n digital en la pol\u00edtica, por lo que la decisi\u00f3n de Google impactar\u00e1 desproporcionalmente la operaci\u00f3n de todos los candidatos EUA.- La campa\u00f1a de reelecci\u00f3n del presidente estadounidense Donald Trump y otros grupos electorales republicanos criticaron a Google el martes por hacer m\u00e1s dif\u00edcil para [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":84571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-84570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internacional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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