{"id":83639,"date":"2019-11-22T14:40:53","date_gmt":"2019-11-22T20:40:53","guid":{"rendered":"https:\/\/canal7slp.tv\/2019\/?p=83639"},"modified":"2019-11-22T14:40:53","modified_gmt":"2019-11-22T20:40:53","slug":"real-madrid-el-equipo-mas-popular-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/canal7slp.tv\/2019\/real-madrid-el-equipo-mas-popular-en-redes-sociales\/","title":{"rendered":"Real Madrid, el equipo m\u00e1s popular en redes sociales"},"content":{"rendered":"<ul>\n<li style=\"text-align: justify\">M\u00e1s all\u00e1 del futbol se ubican los Lakers de Los \u00c1ngeles de la NBA, Patriots de Nueva Inglaterra de la NFL y los Yankees de Nueva York de la MLB<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Madrid.- El Real Madrid es el club con m\u00e1s seguidores en redes sociales a nivel mundial, solo seguido de cerca por el Barcelona, y a gran distancia del resto de los equipos de futbol y cualquier otro deporte, dijo este viernes el responsable de patrocinios globales de conjunto blanco, David Hopkinson.<\/p>\n<p style=\"text-align: justify\">En su intervenci\u00f3n en un panel especial dedicado al equipo madrile\u00f1o en el marco de la feria futbol\u00edstica Soccerex, que concluye hoy en Aventura, al norte de Miami, Hopkinson puso de relieve el alcance del equipo de Concha Espina a nivel global, como consecuencia de los \u00e9xitos deportivos cosechados en lo \u00faltimos a\u00f1os.<\/p>\n<p style=\"text-align: justify\">&#8220;Esa popularidad alrededor del mundo nos ha dado una base de seguidores muy poderosa en todos los pa\u00edses del mundo&#8221;, dijo.<\/p>\n<p style=\"text-align: justify\">En n\u00fameros concretos, apunt\u00f3 que el Real Madrid tiene 224 millones de seguidores en el conjunto de las principales redes sociales y es el primer equipo de La Liga.<\/p>\n<p style=\"text-align: justify\">Hopkinson no quiso revelar los datos del Barcelona, equipo con el que destac\u00f3 tienen una &#8220;gran rivalidad&#8221;, segundo del mundo y que les obliga a ser &#8220;mejores&#8221;.<\/p>\n<p style=\"text-align: justify\">En esta tabla de los primeros equipos de cada liga, les seguir\u00eda en el r\u00e1nking el Manchester United, como equipo que, con 126 millones de seguidores, liderar\u00eda la lista de la Premier League; la Juventus de Tur\u00edn (81), Bayern de M\u00fanich (73) y Par\u00eds Saint-Germain (71).<\/p>\n<p style=\"text-align: justify\">M\u00e1s all\u00e1 del futbol, aparecer\u00eda el cricket indio, con 50 millones de seguidores; Los \u00c1ngeles Lakers, con 39 y l\u00edder de la NBA, el equipo de futbol americano Patriots de Nueva Inglaterra (16) y los Yankees de Nueva York (15) de las Grandes Ligas de beisbol.<\/p>\n<p style=\"text-align: justify\">Hopkinson destac\u00f3 que el Real Madrid es el tercer equipo de baloncesto con m\u00e1s seguidores del mundo, seguido de los citados Lakers y los Chicago Bulls, lo que le situar\u00eda por delante de los dem\u00e1s gigantes de la NBA.<\/p>\n<p style=\"text-align: justify\">Este dominio hace que las campa\u00f1as publicitarias en las que participa el Real Madrid tengan un alcance muy superior a las de otros rivales o disciplinas deportivas, destac\u00f3.<\/p>\n<p style=\"text-align: justify\">Junto a las redes sociales, la tecnolog\u00eda les est\u00e1 permitiendo adem\u00e1s llegar de forma diferenciada a mercados regionales y puso como ejemplo la retransmisi\u00f3n de cuatro se\u00f1ales de televisi\u00f3n de los partidos en el Santiago Bernab\u00e9u: para el mercado espa\u00f1ol y Am\u00e9rica Latina, EU, China y Oriente Medio.<\/p>\n<p style=\"text-align: justify\">Esta se\u00f1al virtual, explic\u00f3, les permite mostrar la publicidad que rodea al terreno de juego de manera segmentada y en diferentes idiomas ya sea de diferentes productos o marcas.<\/p>\n<p style=\"text-align: justify\">Sobre el alcance en las nuevas redes sociales que van surgiendo, como TikTok, aplicaci\u00f3n especializada en crear y compartir videos cortos que se ha puesto de moda en los \u00faltimos meses entre el p\u00fablico m\u00e1s joven.<\/p>\n<p style=\"text-align: justify\">&#8220;Nuestra estrategia es estar en todas partes&#8221;, dijo en su panel de Soccerex, cumbre en la que centenares de empresas y expertos vinculadas al futbol hacen contactos y exponen las \u00faltimas tendencias del mercado.<\/p>\n<p style=\"text-align: justify\">Y que el departamento digital del Real Madrid, compuesto por medio centenar de personas, est\u00e1n pendientes de las \u00faltimas tendencias para incrementar la base de seguidores y mejorar la vinculaci\u00f3n entre el club y sus fans.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1s all\u00e1 del futbol se ubican los Lakers de Los \u00c1ngeles de la NBA, Patriots de Nueva Inglaterra de la NFL y los Yankees de Nueva York de la MLB Madrid.- El Real Madrid es el club con m\u00e1s seguidores en redes sociales a nivel mundial, solo seguido de cerca por el Barcelona, y a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":83645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"class_list":["post-83639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deportes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real Madrid, el equipo m\u00e1s popular en redes sociales - Canal 7 SLP - 2019<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canal7slp.tv\/2019\/real-madrid-el-equipo-mas-popular-en-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real 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