{"id":79468,"date":"2019-11-04T12:47:52","date_gmt":"2019-11-04T18:47:52","guid":{"rendered":"https:\/\/canal7slp.tv\/2019\/?p=79468"},"modified":"2019-11-04T12:47:52","modified_gmt":"2019-11-04T18:47:52","slug":"se-detuvo-el-boom-de-libros-digitales","status":"publish","type":"post","link":"https:\/\/canal7slp.tv\/2019\/se-detuvo-el-boom-de-libros-digitales\/","title":{"rendered":"Se detuvo el boom de libros digitales"},"content":{"rendered":"<ul>\n<li style=\"text-align: justify\">Desde el 2015, la tendencia se moder\u00f3 en comparaci\u00f3n con los libros de papel<\/li>\n<\/ul>\n<p style=\"text-align: justify\">A pesar de que las nuevas tendencias provocan cambios de gustos en los consumidores, la lectura de libros digitales tuvo un gran crecimiento en el mercado, pero esa tendencia se moder\u00f3 a partir de 2015, dando un respiro a las publicaciones en papel.<\/p>\n<p style=\"text-align: justify\">Seg\u00fan el titular de la Asociaci\u00f3n Nacional de Industriales y Distribuidores para la Industria Gr\u00e1fica (Anidigraf), Rom\u00e1n L\u00f3pez, la tecnolog\u00eda acaba por encontrar sus nichos y complement\u00e1ndose con los sectores tradicionales.<\/p>\n<p style=\"text-align: justify\">Es &#8220;sorprendente&#8221;, dice, ver c\u00f3mo los libros electr\u00f3nicos aparecieron en el mercado y registraron tasas de crecimiento de hasta tres d\u00edgitos en los primeros a\u00f1os, pero desde 2015 no hubo m\u00e1s subidas explosivas y &#8220;pr\u00e1cticamente se aplanaron&#8221; las ventas.<\/p>\n<p style=\"text-align: justify\">&#8220;Despu\u00e9s tuvo un peque\u00f1o decremento [la venta de libros digitales] y sorpresivamente hubo un consumo de los libros de papel&#8221;, expone L\u00f3pez, l\u00edder de la asociaci\u00f3n que cuenta con m\u00e1s de 30 a\u00f1os de vida.<\/p>\n<p style=\"text-align: justify\">&#8220;Es importante comentar que el modelo de negocios cambi\u00f3 para la industria editorial&#8221;, explica, motivado por las nuevas tendencias, las innovaciones y la capacidad de respuesta de la industria.<\/p>\n<p style=\"text-align: justify\">Adem\u00e1s, hay nuevos patrones de consumo en los cuales se mezcla la tecnolog\u00eda, el comercio electr\u00f3nico y el libro impreso.<\/p>\n<p style=\"text-align: justify\">&#8220;Ordenas un libro en plataforma electr\u00f3nica, con tu nombre en portada. Eso no significa que se imprima menos, sino que se hace diferente&#8221;, afirma.<\/p>\n<p style=\"text-align: justify\">Explica que la industria genera alrededor de 1.7% del PIB, por lo cual no es parte del Plan Nacional de Desarrollo, pero genera 173 mil empleos de manera directa, seg\u00fan datos del Instituto Nacional de Estad\u00edstica y Geograf\u00eda (Inegi).<\/p>\n<p style=\"text-align: justify\">Lo que se ve ahora es que &#8220;constantemente hay que a\u00f1adirle valor agregado&#8221; a los productos, adem\u00e1s de que existe el reto de que muchas empresas del sector gr\u00e1fico son de car\u00e1cter familiar y la transici\u00f3n generacional es uno de los siguientes pasos que deben tomar.<\/p>\n<p style=\"text-align: justify\">Las generaciones actuales buscan la sustentabilidad y aprovechar nuevas plataformas electr\u00f3nicas, y por ello Anidigraf promueve que las empresas enfoquen sus bater\u00edas a ver tendencias y detalles como los colores preferidos por los consumidores y tipos de empaque, entre otros.<\/p>\n<p style=\"text-align: justify\">L\u00f3pez considera que la industria debe estar atenta a las necesidades de los consumidores, porque la poblaci\u00f3n seguir\u00e1 creciendo y hay que tener capacidad de reacci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde el 2015, la tendencia se moder\u00f3 en comparaci\u00f3n con los libros de papel A pesar de que las nuevas tendencias provocan cambios de gustos en los consumidores, la lectura de libros digitales tuvo un gran crecimiento en el mercado, pero esa tendencia se moder\u00f3 a partir de 2015, dando un respiro a las publicaciones 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