{"id":74320,"date":"2019-10-11T11:59:11","date_gmt":"2019-10-11T16:59:11","guid":{"rendered":"https:\/\/canal7slp.tv\/2019\/?p=74320"},"modified":"2019-10-11T11:59:11","modified_gmt":"2019-10-11T16:59:11","slug":"centroamerica-busca-introducir-la-cultura-de-la-innovacion-en-sus-mipyme","status":"publish","type":"post","link":"https:\/\/canal7slp.tv\/2019\/centroamerica-busca-introducir-la-cultura-de-la-innovacion-en-sus-mipyme\/","title":{"rendered":"Centroam\u00e9rica busca introducir la cultura de la innovaci\u00f3n en sus Mipyme"},"content":{"rendered":"<ul>\n<li style=\"text-align: justify\">El objetivo es insertar a las micro y medianas empresas en el mercado intrarregional e internacional por medio de tecnolog\u00edas, metodolog\u00edas de producci\u00f3n y estudios de mercado<\/li>\n<\/ul>\n<p style=\"text-align: justify\">M\u00e9xico.- Productos nuevos que se adapten a la demanda de los consumidores. Ese debe ser el objetivo de la micro, peque\u00f1a y mediana empresa (Mipyme) centroamericana, que se encamina en la construcci\u00f3n de una cadena de valor regional que le permita presentar una oferta exportable competitiva en grandes mercados como el europeo.<\/p>\n<p style=\"text-align: justify\">&#8220;Estamos construyendo una nueva narrativa para el sector mipyme&#8221;, dijo este jueves, en la capital paname\u00f1a, la directora ejecutiva del Centro Regional de Promoci\u00f3n de la Mypime (Cenpromype), la dominicana Miosotis Rivas, en el marco de un foro de competitividad en el sector de la pesca.<\/p>\n<p style=\"text-align: justify\">El camino a seguir incluye generar metodolog\u00edas de producci\u00f3n, tecnolog\u00eda, estudios de mercado y otros factores fundamentales como fomentar la asociaci\u00f3n entre los productores, implementar una cultura empresarial y tambi\u00e9n de innovaci\u00f3n.<\/p>\n<p style=\"text-align: justify\">Actualmente &#8220;no existe esta cadena valor regional&#8221;, lo que impide &#8220;insertar a las mipymes en el mercado intrarregional e internacional&#8221;, afirm\u00f3 Rivas, que reconoci\u00f3 que, en todo caso, tal como est\u00e1n, las peque\u00f1as y medianas empresas tampoco encajar\u00edan en dicha cadena porque no son competitivas.<\/p>\n<p style=\"text-align: justify\">De all\u00ed nace la iniciativa que impulsa Cenpromype con el apoyo de la Uni\u00f3n Europea (UE) y de entes como la Organizaci\u00f3n del Sector Pesquero y Acu\u00edcola del Istmo Centroamericano (OSPESCA) de lanzar un plan piloto para generar una cadena regional de valor de la pesca.<\/p>\n<p style=\"text-align: justify\">El pesquero es &#8220;un sector socioecon\u00f3mico bastante interesante&#8221;, que presenta &#8220;problemas de trazabilidad, de asociatividad, donde est\u00e1 creciendo la participaci\u00f3n de la mujer&#8221;, entre otros factores, explic\u00f3 la funcionaria.<\/p>\n<p style=\"text-align: justify\">&#8220;Se trata no solo de pilotear (en el sector de la pesca) para que la cadena sea un \u00e9xito, sino de identificar cu\u00e1les son las metodolog\u00edas y las herramientas que se necesitan desarrollar para lograr el objetivo&#8221;, agreg\u00f3 la directora del organismo centroamericano que promueve la creaci\u00f3n de peque\u00f1as y medianas empresas.<\/p>\n<p style=\"text-align: justify\">Por ello, adem\u00e1s de promover una participaci\u00f3n m\u00e1s \u00e1gil del sector p\u00fablico y de genera un mayor inter\u00e9s en el privado para que se involucre m\u00e1s en la estrategia de articulaci\u00f3n productiva de las mipyme, se est\u00e1 impulsando la creaci\u00f3n de un centro de innovaci\u00f3n.<\/p>\n<p style=\"text-align: justify\">&#8220;Las alianzas son importantes y los recursos no deben venir solo del Estado&#8221;, recalc\u00f3 Rivas, al indicar que la instalaci\u00f3n y operaci\u00f3n de un centro de innovaci\u00f3n en materia agropecuaria y pesquera en los t\u00e9rminos que prev\u00e9 Cenpromype es un ejemplo perfecto de trabajo conjunto entre los sectores p\u00fablico y privado.<\/p>\n<p style=\"text-align: justify\">En el marco de un programa de apoyo al sector privado se identific\u00f3 &#8220;la necesidad de un centro de innovaci\u00f3n en materia agropecuaria y de pesca&#8221;, por lo que &#8220;entramos en una alianza con Chile para conocer la experiencia de los centros de innovaci\u00f3n que ellos tienen y trasladar eso&#8221; adaptado a Centroam\u00e9rica.<\/p>\n<p style=\"text-align: justify\">Cenpromype &#8220;no va a crear un centro pero s\u00ed la metodolog\u00eda necesaria, y vamos luego a llamar a concurso a quien pueda tener este centro de innovaci\u00f3n. La idea nuestra es que puede ser una universidad, pero no necesariamente. Ese ser\u00eda un ejemplo de esa alianza de lo p\u00fablico con lo privado&#8221;, explic\u00f3.<\/p>\n<p style=\"text-align: justify\">La idea, precis\u00f3 Rivas, &#8220;es que el centro aporte en materia de productos nuevos, que en base a la tendencia del mercado y de consumo se determine qu\u00e9 es lo que podemos sacar del pez y dar valor agregado&#8221; al producto de exportaci\u00f3n.<\/p>\n<p style=\"text-align: justify\">&#8220;Ya en el 2020 tendremos el inicio del pilotaje de pesca&#8221;, agreg\u00f3 poniendo fecha a este proyecto enmarcado en uno de los cinco ejes de la estrategia regional de articulaci\u00f3n productiva Mipyme aprobada en el 2017.<\/p>\n<p style=\"text-align: justify\">El centro de innovaci\u00f3n adem\u00e1s &#8220;puede ir dando una luz de cu\u00e1l es el tipo de transformaci\u00f3n productiva que hay que hacer y cu\u00e1les son los apoyos que se necesitan&#8221; para ello, a\u00f1adi\u00f3 Rivas.<\/p>\n<p style=\"text-align: justify\">La directora ejecutiva del Cenpromype es una de las expositoras en el Foro para el fomento de la competitividad en la cadena regional de valor de la pesca, que se instal\u00f3 este jueves en la capital paname\u00f1a.<\/p>\n<p style=\"text-align: justify\">En la cita de dos d\u00edas se analizan las actuales condiciones del mercado de la pesca regional y mundial, su potencial de crecimiento, y se precisan las caracter\u00edsticas que debe tener la cadena de valor del sector para que Centroam\u00e9rica pueda presentar una oferta exportable competitiva a la UE, que es el segundo mercado destino de sus productos solo detr\u00e1s de Estados Unidos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El objetivo es insertar a las micro y medianas empresas en el mercado intrarregional e internacional por medio de tecnolog\u00edas, metodolog\u00edas de producci\u00f3n y estudios de mercado M\u00e9xico.- Productos nuevos que se adapten a la demanda de los consumidores. Ese debe ser el objetivo de la micro, peque\u00f1a y mediana empresa (Mipyme) centroamericana, que se [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":74321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"class_list":["post-74320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finanzas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Centroam\u00e9rica busca introducir la cultura de la innovaci\u00f3n en sus Mipyme - Canal 7 SLP - 2019<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canal7slp.tv\/2019\/centroamerica-busca-introducir-la-cultura-de-la-innovacion-en-sus-mipyme\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Centroam\u00e9rica busca introducir la cultura de la innovaci\u00f3n en sus Mipyme - Canal 7 SLP - 2019\" \/>\n<meta property=\"og:description\" content=\"El objetivo es insertar a las micro y medianas empresas en el mercado intrarregional e internacional por medio de tecnolog\u00edas, metodolog\u00edas de producci\u00f3n y estudios de mercado M\u00e9xico.- Productos nuevos que se adapten a la demanda de los consumidores. 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