M\u00e9xico.- El Instituto Federal de Telecomunicaciones (Ifetel) inform\u00f3 que al cierre de 2018 hab\u00eda en el pa\u00eds 1.7 millones de l\u00edneas m\u00f3viles virtuales y al finalizar 2019 podr\u00eda llegar a 2.03 millones, considerando las expectativas de la econom\u00eda mexicana.<\/p>\n
El organismo precis\u00f3 que de\u00a0acuerdo con el an\u00e1lisis sobre el Mercado de Operadores M\u00f3viles Virtuales (OMVs) en M\u00e9xico, se espera que a diciembre de 2019 la participaci\u00f3n de mercado de estos operadores sea de 1.63 por ciento, es decir 0.16 por ciento m\u00e1s frente al a\u00f1o inmediato anterior.<\/p>\n
Un OMV es un operador que no cuenta con infraestructura ni espectro propio, que revende los servicios de voz y datos m\u00f3viles con planes flexibles y precios bajos, pero al no contar con infraestructura o espectro propio carece de poder de negociaci\u00f3n con los operadores tradicionales (OTs) que dominan los mercados.<\/p>\n
El estudio mostr\u00f3 que\u00a0los OMVs se caracterizan por cambiar de un enfoque orientado a precios a un enfoque donde el valor agregado y la diferenciaci\u00f3n de sus servicios tienen una ponderaci\u00f3n m\u00e1s alta, destacando aspectos como el servicio al cliente, la comunicaci\u00f3n, las estrategias de venta, propuestas de valor y alianzas en los canales de distribuci\u00f3n.<\/p>\n
Actualmente, la participaci\u00f3n de los OMVs en el mercado m\u00f3vil ha mostrado un comportamiento estable, y a partir de 2014, en promedio, han ingresado al mercado cuatro OMVs por a\u00f1o, \u201clo que beneficia al consumidor final por la gran variedad de ofertas disponibles a las que puede acceder\u201d.<\/p>\n
El Ifetel resalt\u00f3 que los OMVs incorporan segmentos adicionales a la base de suscriptores en la red del operador que los hospeda sin diluir el enfoque y la imagen de marca del operador tradicional que renta su red.<\/p>\n
Asimismo, han adoptado la transformaci\u00f3n digital para ser m\u00e1s flexibles, centr\u00e1ndose en el cliente y en la reducci\u00f3n de costos, surgiendo operadores que utilizan la conmutaci\u00f3n inteligente entre redes, servicios para grupos espec\u00edficos, inclusi\u00f3n financiera y soluciones personalizadas de Internet de las Cosas (IoT).<\/p>\n","protected":false},"excerpt":{"rendered":"
M\u00e9xico.- El Instituto Federal de Telecomunicaciones (Ifetel) inform\u00f3 que al cierre de 2018 hab\u00eda en el pa\u00eds 1.7 millones de l\u00edneas m\u00f3viles virtuales y al finalizar 2019 podr\u00eda llegar a 2.03 millones, considerando las expectativas de la econom\u00eda mexicana. El organismo precis\u00f3 que de\u00a0acuerdo con el an\u00e1lisis sobre el Mercado de Operadores M\u00f3viles Virtuales (OMVs) 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